After two years of product development and market validation, a fast-growing energy storage company set out to accelerate its commercial growth by hiring its first full-time commercial leader. House of Impact Talent Solutions was engaged to deliver a strategic, sector-specific search, leveraging deep industry expertise and a robust network to secure the right sales leader for this pivotal scale-up phase.

The client specialises in battery-enabled energy storage solutions for commercial and industrial clients. Their flagship product integrates advanced battery hardware with a proprietary energy management platform, enabling clients to optimise energy use, reduce costs, and cut carbon emissions. With operations across the UK, Europe, and Southeast Asia, and a strategic partnership with a listed energy company, the business is positioned as a key enabler of the global shift toward decarbonised, resilient business operations.

Building Commercial Leadership for a Scaling Energy Tech Innovator

Recognising the need to capitalise on technical achievements and market momentum, the company sought a commercially-driven Sales Director capable of driving revenue growth, building and leading a high-performing commercial team, navigating complex B2B sales cycles, and supporting international expansion. The ideal candidate would combine deep sector knowledge, a track record of closing high-value deals, experience building sales teams from scratch, and the ability to operate in fast-paced, entrepreneurial environments.

We mapped the UK and European market for sales leaders in energy storage, renewables, and adjacent technology sectors. The process focused on candidates with experience in both start-up and scale-up environments, proven revenue growth, and technical sales expertise. Each candidate was assessed for cultural fit and alignment with the company’s mission and growth ambitions.

The shortlist comprised four accomplished commercial leaders, each bringing a blend of technical sales expertise, experience in scaling teams, and a track record of delivering revenue growth in sectors spanning energy storage, renewables, e-mobility, and building services. HOI conducted structured interviews and competency-based assessments, focusing on strategic sales leadership, technical understanding, team-building experience, and cultural fit.

Placing a High-Impact Sales Director

The successful candidate brought over a decade of experience in technical sales and business development within the energy technology sector. They had built and led commercial teams, driven revenue growth, and established strategic partnerships. Their deep technical knowledge of energy storage systems and energy management platforms enabled them to translate complex solutions into compelling commercial propositions. With experience in both start-up and scale-up environments, they combined hands-on execution with a strategic mindset for growth.

Assessment Criteria:

• Strategic Sales Leadership: Led commercial functions for innovative energy technology companies, delivering revenue growth and market expansion.
• Technical Acumen: Deep expertise in energy storage, renewables, and energy management, bridging technical and commercial teams.
• Team Building: Built and managed high-performing sales teams, fostering accountability and results.
• Complex B2B Sales: Excelled in long-cycle, high-value sales processes, securing major contracts with commercial and industrial clients.
• Cultural Fit: Entrepreneurial spirit and commitment to sustainability aligned with the company’s mission and values.

Placement Impact

The appointment enabled the company to accelerate commercial traction for its energy management platform and battery storage solutions, build a scalable sales function, strengthen strategic partnerships, and unlock new revenue streams. This reinforced HOI’s reputation as a strategic talent partner for mission-driven, high-growth companies in the sustainable energy sector.

If your organisation is scaling in the sustainable energy, climate tech, or impact investing space and needs high-impact commercial or technical leaders, House of Impact Talent Solutions is your partner of choice. Contact us to discuss your talent needs or join our network to access future opportunities in the world’s most innovative, purpose-driven companies.